Social Work

The Saatchi & Saatchi story virtually began with the classic 1970 "Pregnant Man" ad for the UK's Health Education Council.

There have been countless campaigns ever since. These highlights have been captured in the stunning publication, Social Work (-273 Publishers), a showcase of over 30 years of Saatchi & Saatchi cause related ideas.

The range of issues tackled by the Saatchi & Saatchi Network over the years is truly comprehensive. Child abuse, slavery, AIDS awareness, contraception, gun control, drug abuse, alcohol abuse, hunger, poverty, refugees, racism, censorship, the environment, drink driving are just some of the topics that have benefited from Saatchi & Saatchi's uniquely powerful creativity.

The Network's fearless and provocative approach has, in many cases, made relatively small budgets go a lot further, thanks to the media coverage generated by controversial campaigns.

This foreword, written by Saatchi & Saatchi creative director, Ed Jones, offers this telling observation:

"A striking feature of the work is the remarkable degree to which it employes the power of simple truth...Many social issues are inherently dramatic from the outset so what is required are simple ideas. Ideas that get attention and ideas that can transform people's lives."