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Loveworks by Brian Sheehan adds to Lovemarks in an essential way. It provides real world business examples by several famous brands to achieve Lovemark status. Loveworks shows how many of the world's top marketing companies, including Procter & Gamble, Toyota, Visa, General Mills, and Diageo have won in the marketplace.
The book that showed how Mystery, Sensuality, and Intimacy can create powerful emotional connections with consumers. In Lovemarks: The Future Beyond Brands, Kevin Roberts, CEO Worldwide of Saatchi & Saatchi, relates the inspiration behind the idea, and shows that by building respect and inspiring Love, business can move the world.
The Lovemarks Effect
The follow up to the international bestseller Lovemarks: the future beyond brands (160,000 copies in 15 languages), The Lovemarks Effect: Winning in the Consumer Revolution rides the crest of the Lovemarks wave and tells us everything we need to know to take Lovemarks further and wider. It tells the stories and shares the metrics that prove Lovemarks measures up.
Start With the Answer
At Harvard Business School in the 1960s Bob Seelert was known as "Chairman-in-waiting". After a 30 year career in the US and global consumer packaged goods industries, Bob became CEO of Saatchi & Saatchi in 1995, and has been Chairman since 1997. Start with the Answer is Bob's highly readable and down-to-earth book of wisdom about business, careers, and life-in-general. The right book for these times.
Collectively produced by Saatchi & Saatchi designers and art directors, Lovemarks: the Saatchi & Saatchi designers' edition celebrates the central role design plays in creating emotional connections with consumers. This special edition book is a sublime rendering of the original Lovemarks book and will challenge the mind and delight the eyes of readers.
sisomo is a new word for a new world — and this stylish book is its debut. sisomo — the future on screen: making emotional connections in the market with Sight, Sound and Motion plays to Saatchi & Saatchi’s strengths in creating compelling emotional connections on television. This new book by Worldwide CEO Kevin Roberts has the goal of stimulating creativity across all screen-based media.
One In A Billion
The growth of the Chinese economy over recent years, and with it, consumer demand, has been staggering. The challenge for businesses now is to learn how to understand this new consumer led market. Xplorers takes you on an intimate journey across China and inside Chinese society, providing a unique insight into what it means to be Chinese and introducing a bold, dynamic new approach to gleaning consumer insights.
For over 30 years the Saatchi & Saatchi network has been at the forefront of cause related issues campaigns. From child abuse to slavery, the Network has worked on some of society's most controversial and provocative topics, drawing attention to these plights through the unique power of creativity. Social Work is a dramatic showcase of some of Saatchi & Saatchi's most sensational cause related projects over the years.
World Changing Ideas
This is the story of the amazing innovations that have won or been shortlisted for the Saatchi & Saatchi Award for World Changing Ideas. The $100,000 Award was launched in 1998 at the Saatchi & Saatchi Award for Innovation in Communication, and coincided with the Network's re-definition as The Ideas Company.