Leadership in a Crazy World
Written by Kevin Roberts, Chairman Saatchi & Saatchi, and Head Coach Publicis Groupe, powerHouse Books, New York, 2016
This book 64 Shots — a shot being a fast swing, an injection, a strong drink, an explosive charge, a Moon shot — is designed to help leaders succeed in today’s ultra-turbulent world. I wrote it to bring a sense of optimism to a Volatile, Uncertain, Complex, and Ambiguous era. VUCA forces are eroding the ground under every organization and individual. Technology, in particular, has sparked an incredible moment. Industries, companies, and entire societies are being reset at record pace. Falling behind or getting ahead in life is an intense high-speed contest.
I have distilled 64 shots for leaders and aspiring leaders to meet today’s extraordinary demands. Leadership is the defining difference in any field, and leading people in a crazy world requires a wider range of skills and emotional capabilities than ever. A leader’s skillset has to be meta, macro, and micro; soft and hard; strategic and creative; directional and executional.
The book is inspired by Saatchi & Saatchi which is the central current in my business life. I spent 20 years as a client, then 17 years as Saatchi & Saatchi’s global CEO, and one year as Executive Chairman, which evolved into Chairmanship. The Lovemarks book series was my means of reframing the industry I found myself in; leadership, however, is my passion.
These 64 shots assemble everything I’ve learned in business to propel the 21st-century leader. They are the basis of my operating style, teaching method, frameworks and formats, and forward focus. Their launch pad is the wisdom of a pantheon of leaders across fields and time.
In these crazy times, everyone must lead. My goal with 64 Shots is to liberate you, the leader, from mind-numbing management literature. This book is meant to inspire, unleash, and entertain you. These 64 jabs to the solar plexus are quick sets of illumination, activation, and acceleration. Different shots will help different people. Go straight to what helps most, or read the book cover-to-cover for the full treatment on leadership. There is a linear logic to the shots but each set of four is a stand-alone idea.
64 Shots comes from the worlds of business and sport. It is for anyone leading any group of people anywhere. I hope there is something here that will inspire you, and help you set others free. And whatever you do, make sure you take the shot.